悉尼奥运旅游后续效应研究:国际和国内

A Study of Follow-up Effect of Sydney Olympic Games Tour

后事件效应理论认为,重大事件虽能在短期内促进事件发生地入境人次迅速增长,但事件结束后,该地的入境人次会萎缩。用该理论分析悉尼奥运会对澳大利亚旅游的后续效应,发现:尽管澳大利亚政府在奥运会前、中、后都推出系列旅游促销战略,但奥运会只带动了其国际旅游业的发展,却没有推动国内旅游市场的发展。

Post-event effect theory argues that an important event can stimulate the rapid increase of the number of people entering the country where the event takes place, but after the event ends, the number of entry decreases. Based on this theory, the analysis of the follow-up effect of Sydney Olympic Games upon Australian tour indicates that although Australian government conducted a series of tour promotion strategies before, during and after the Games, the Olympic Games only contributed to the international tours and failed to facilitate the development of domestic tourism market.