农产品连锁超市经营的成本效益分析

Cost and Benefit Analysis of Agricultural Products Chain Supermarket

农产品连锁超市经营以交易成本理论、规模经济理论和分工与专业化理论为基础,其效益体现为交易成本的节约,而交易成本的节约又来源于市场交易行为的内部化、规模经济的产生以及专业分工所带来的学习效应,成本则体现为经营模式转换费用与管理费用的增加。要使农产品连锁超市经营发挥效益,就要使其节约的成本大于增加的费用。我国推进农产品连锁超市经营要选择合适的农业产业链模式,并加强配送中心建设。

The benefit of chain supermarket running pattern of agricultural products is embodied in the saving of the exchange cost, which arises from the internalization of market exchange behavior, the emergence of scale economy benefit and the study effect caused by specialty division. Cost is represented by the expenses＂ increase of running patterns＂ switching and managing. Only through making the saving of the exchange cost larger than the expenses＂ increase can the benefit of chain supermarket running be exerted. With all these considerations, the author of this paper states that an important way to bring the benefit from chain supermarket running of agricultural products is to construct effective industrial chains of agricultural products and distributive centers of chain management.