寿险营销渠道创新:直复营销模式在我国的应用

The Analysis of Innovation in the Life Insurance Marketing Channels-the Implement of Direct Marketing in Chinese life Insurance

本文着重讨论直复营销这一创新销售模式于我国寿险业运用,并通过和传统营销模式的比较指出其优势,及我国寿险企业开展直复营销的前景与制约条件,旨在为寿险公司的营销渠道创新提供一些新思路。

The article especially focuses on talking about how to make use of Direct Marketing which is one of the innovative marketing models on the life insurance market. Meanwhile, it points out the advantage of Direct Marketing through comparing with the traditional marketing model, and the forehead and limiting condition of that Chinese life insurance companies launch Direct Marketing. Aim to offer some new thought to life insurance companies on marketing innovation.