网络信息产品交易中的“柠檬”问题及对策研究

Study on the "Lemon Problem" in the Transaction of Network Information Products

针对网络环境下信息产品交易中存在的“柠檬”问题,以“柠檬”理论为依据,分析网络信息产品交易中存在的“柠檬”现象,以及由此产生的一系列严重后果,并结合实例论证社会的四个不同主体即政府部门、网络信息产品提供商、网络信息用户、网络信息中介在解决“柠檬问题”时应采取的对策,以达到提高网络信息市场交易效率的目的。

Based on ＂lemon＂ theory, this paper analyzes the ＂lemon＂ problem in the transaction of network information products and the serious results it causes. Then, with different examples, the authors propose some measures against the ＂lemon＂ problem for the four principal parts： the government, network products providers, network clients and network information intermediary, so as to improve the efficiency of the transaction of network information products.