关于开封市主题公园建设的思考

The Consideration About Construction of Theme Parks in Kaifeng

近年来,开封市的主题公园建设发展很快,对调整开封市的旅游产品结构、产业结构、提升开封市区域核心竞争力、全面驱动开封市区域社会经济综合发展等发挥了重要作用。但是,开封市主题公园建设存在的问题也不少,如产品趋同、管理粗放、收入单一、品牌意识不强等。因此,必须采取切实有效的措施予以解决。

In recent years, the construction of the theme park develops very quickly in Kaifeng City. It plays an important role in adjusting tourim product structure and industrial structure of tourism, in promoting the regional core competencies of Kaifeng City and in driving the regional social economy of Kaifeng City develop entirely. But, there are also a few problems in the construction of the theme park, for example, the similitude of tourim product, the extensive management, the singleness of income and having no brand consciousness, etc. So these problems must be solved effectively.