摘要
本文针对我国银行信用卡产业处于起步阶段,各大发卡行基本亏损的现状,在信用卡盈利模式分析的基础上,对现阶段商业银行信用卡营销策略中存在的问题提出改进的意见,以期促进信用卡产业的健康发展。
This article aimed at the current situation that China commercial bank card estate is in starting phase and all of the banks still have no profit, based on the analysis of credit card profitability pattern , bring forward the improvement idea to the the problems in the marketing strategy of the commercial bank credit card , boosted the commercial bank card estate health developing.
出处
《特区经济》
北大核心
2007年第5期76-77,共2页
Special Zone Economy
关键词
信用卡
商业银行
盈利模式
营销策略
Credit card
commercial bank
profitability pattern
marketing strategy
