从传播体育信息到传播体育文化——刍论我国大众传媒在北京奥运传播中的职责和功能

From Sports Information Popularization to Sports Cultural Communication——Chinese Mass Media's Duty and Function in Beijing Olympic Games

在总结奥运传播的三个层面——奥运赛事信息的传播过程的基础上,分析了国内传媒在北京奥运会全过程中如何发挥自身的作用,将宣传中国文化、尤其是中国体育文化与传播奥运精神有机联系起来。

On the basis of conluding the three levels of reporting sports events in Olympic Games, this article analyzed Chinese mass medial functions in Beijing Olympic Games. It was thought that a lot of publicity should be given to Chinese cultrue, especially the communication of Chinese sports culture should be connected with Olympic spirit.