古村落旅游形象设计的社区参与模式——以党家村为例

A Research on the Model of Planning Ancient Villege Image Based on Community Involvement——A Case Study on Dang Jia-cun

旅游地形象的研究一直是国内一个备受关注的领域,而有关古村落旅游形象的研究相对较少,且多属于文化性或景观性研究,没有引入反馈、修正机制和社区参与。基于此,笔者从社区参与的角度对古村落旅游形象进行研究,建立了古村落旅游形象设计的社区参与模式,并以国家历史文化名村——党家村为例,分析了该模式的具体运用。

Although the research on the tourism destination＇ s image has always been a popular domain in china, there are relatively less people who pay attention to the ancient villeges＇ tourism image. Even the recent researches on ancient viUeges＇ image are mainly the culture and landscape studies ,and there has been not introduced the feedback, the revision mechanism and the community involvement. This article introduces the model of community involvement in the design of ancient villeges＇ tourism image . Moreover, the author takes the Dang Jia, cun villege as an example , and analyzes how this Model can be used in the revision of Dang Jia villege＇ s tourism image.