开创影视明星的符号学研究

Initiating Semiotic Study of Movie and Television Stars

我们的时代是一个符号的时代,是被符号——包括明星符号所统治的时代。符号化的明星们充当了我们时代的生活导师。然而,明星们虽然在传媒中“风光无限”,但在学术研究中却是“寂寞”的。已经有了80年影视明星发展史的中国,却找不到一本有关影视明星研究的像样的学术著作。因此,开创影视明星的符号学研究具有多方面的学术价值和现实意义。

This is an age of symbols, an age which is ruled by symbols including the symbols of stars. The symbolized stars are acting as guides of our life. However, though the stars are ＂hot＂ in the media, they are ＂neglected＂ in academic research. In China which boasts a history of 80 years of development of movie and television stars, no monograph on the stars has ever been written. Therefore, the initiation of semiotic study of the stars is of multi-dimensionally academic and practical significance.