旅游信息特征对旅游决策影响的实验研究

Effects of Tourism Information Features on Tourists' Decision-making

本研究探讨了旅游信息特征对旅游者旅游决策的影响。研究表明,在旅游决策过程中,信息框架对旅游决策的结果,具有非常显著的影响,正面框架比负面框架,导致了更大额度的旅游消费决策;信息可信性对旅游决策的结果,也具有非常显著的影响,可信性高的信息,导致了较高额度的旅游消费选择。

This study investigated how tourism information features influenced tourists＇ decision-making. The results indicated： （1） Information frames affect the outcome of tourism decision-making significantly. Positive information frames lead to larger tourism consumption compared with the negative information frames; （2）The credibility of information also had the notable influence on tourism decision-making; the higher the credibility of information, the more tourist consumption.