文化内涵与我国乡村旅游的发展

Cultural Connotation & Development of Rural Tourism in China

近几年,乡村旅游发展取得了一定的成就。但总的来说,乡村旅游的产品开发比较单一,文化内涵的挖掘不够深入,还停留在观光旅游的层面。乡村旅游的最大卖点是乡土文化。本文通过对乡村旅游文化内涵的界定,并就目前乡村旅游发展中存在问题进行分析,进一步提出了挖掘乡村旅游文化内涵的几点思考。

Over the past few years, some dents have been made in rural tourism. In general, however, the products which rural tourism industry develops are simple, and the cultural connotation is not abundant enough and it remains at the stage of sightseeing tourism. The taste of rural tourism is not enough. The key to keep rural tourism sustainable is rural culture. The writing attempts to define the connotation of rural culture, analyze the rea- son of rural tourism development and the misunderstanding of rural tourism, and then it gives some advice about exploiting cultural connotation of rural tourism.