浅谈商业广告翻译中的对等

A Study on Aspects of Equivalence in Commercial Ad. Translation

在奈达功能对等理论的指导之下,文章从语义对等、社会文化对等、文体对等以及修辞对等四个方面探讨了商业广告翻译中的一些对等问题。

With the guidance of Nida＇s theory of Functional Equivalence, the author explored the following four aspects of equivalence in commercial advertisement translation： semantic equivalence, socialultural equivalence, stylistic equivalence and rhetorical equivalence.