影响我国汽车消费的软环境因素分析

Factors Affecting the Soft Environment of Auto Consumption

随着国民经济的快速发展,城市居民家庭购买力也大幅度提高。单纯从居民家庭收入水平来看,汽车早就应该进入中国居民家庭了,但现实生活中为什么汽车进入家庭的步伐却相对迟缓,这其中有多方面的原因,其中汽车工业政策、汽车消费的附加成本、汽车金融服务等软环境因素直接影响我国汽车的消费能力。

Along with the rapid development of national economy, the purchase power of city families has increased a lot. Automobiles would have entered Chinese families comparing with the income level. But in actual lives, the pace is slow. The soft environment factors such as automobile industry policies, the additional cost of automobile consumption and automobile financial service etc. affect the consumption power directly.