网络推销中的渠道管理

Channels Management in Network Promotion

与传统推销渠道一样,以互联网作为支撑的网络推销渠道也应具备传统推销渠道的功能。它涉及到信息沟通、资金转移和事物转移等。一个完善的网络推销渠道管理应有三大模块:订货管理、网上付款和运货管理。

Just like traditional promotion channels, network promotion channels based on the internet should also have the function of traditional ones. They include information connection, fund transfer and things transfer etc. A whole management of network promotion channel should have three models： order management, network payment and distribution management.