摘要
《孙子兵法》中势篇的战略思想是其理论之精华。探讨势篇中的奇正思想,把其运用在现代的商战中,对于处在市场竞争中不同态势的企业制定现代市场营销战略具有重要的现实指导意义。
The chapter of situation is the center of＂Sunzi Military Strategies＂. Studying the direct and indirect thoughts in this chapter and using them in business war are important for enterprises in different situations to make modem marketing strategies.
出处
《吉林省经济管理干部学院学报》
2007年第3期71-73,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
孙子兵法
势
奇正
营销战略
Sunzi Military Strategies
Situation
Direct and indirect
Marketing strategy
