中原城市群旅游一体化发展研究

Study on the integrated development of the tourism of Central China urban agglomeration

中原城市群旅游资源丰富,经济状况良好,区位条件优越,旅游业发展前景广阔。在中原城市群经济一体化的背景下,旅游业作为具有比较优势的产业,一体化的要求更加迫切。应树立“大旅游”观,统一打“中原城市群旅游”品牌,联合宣传营销,整合开发旅游资源,提高旅游企业竞争力,同时加强政府主导,培育一体化旅游市场,实现中原城市群的可持续旅游发展。

Being abundant in tourist resources, central China urban agglomeration has good economic condition and geographic location, its prospect on the development of tourism is broad. Tourism is a industry possessing comparative advantages. With the effect of economic integration among central China urban agglomeration, the demanding of integration on tourism is more pressing. What we need to do is to establish the ＂big tourism＂ conception, set up a united brand, propagate and market the tourism of central China urban agglomeration together, integrate and exploit tourist resources, and improve the competition of tourist enterprise in central China urban agglomeration. Meanwhile, we should enhance the sustaining and guiding functions of governments, and foster the integrated tourist market, so that the sustainable tourism development of central China urban agglomeration can be realized.