论内部营销与新世纪图书馆的发展方向

Discussion on the Internal Marketing and the Library's Developing Direction in the New Century

介绍了内部营销的含义和图书馆实施内部营销的必要性,提出了图书馆实施内部营销的策略。

This paper introduces the connotation of the internal marketing and the necessity of implementing the internal marketing by the library, and advances some tactics of implementing the internal marketing of the library.