从Google的产品论搜索市场的边界重建

Discussion on the Boundary Reconstruction of the Search Engine Market from the Google Products

网络经济中的达维多定律和梅特卡夫法则这两大重要定律奠定了搜索引擎市场边界重建的理论基础,由此展开了一系列的边界重建策略来获得市场和用户。以Google的多种产品为切入点,对其在产业市场竞争中采取的4项重建策略进行了分析,并在最后提出了关于效果评估与盈利模式两个值得思考的问题。

The Davidow＇s Law and Metcalfe＇s Law in the network economy have formed the theoretical foundation for the boundary reconstruction of the search engine market, launching a series of the strategies of the boundary reconstruction to obtain the markets and users. strategies adopted by the Google Starting from various products of the Google, this paper analyzes on four reconstruction in the industrial market competition, and puts forward two problems, the earning mode and the result evaluation, that are worth considering.