中国保险业参与2008年奥运会的营销策略研究

Study of Marketing Strategy of Chinese Insurance Industry's Participation in 2008 Olympic Games

2008年第29届北京奥运会的举办,无疑将给中国保险行业带来前所未有的发展机遇。通过对中国保险业参与2008年北京奥运会面临的机遇与挑战的分析,认为建立科学的营销策略,挖掘中国保险业的自身优势,并以准确快速地把握市场需求来抢占市场,是中国保险业最终赢得市场的有效途径。

dThe holding of 2008 Beijing Olympic Games will undoubtedly bring unprecedented development opportuni-ty for Chinese insurance industry.Through the analysis of the opportunities and challenges that Chinese insurance industry will face in 2008 Beijing Olympic Games.This paper suggests that we should construct a scientific market-ing strategy, develop the advantages of Chinese insurance industry and seize the market by accurately and rapidly ob-taining market demands,which are the effective approaches Chinese insurance industry to win the market.