摘要
分析了定价策略对于企业运转的重要性,企业的基本定价模式和定价目标对定价策略的影响,以及成本导向定价模式的优缺点;阐述了适应现有市场经济情况的新的定价模式具体构成及影响因素;结合企业的定价目标及定价模式,提出了企业产品的定价策略。
In this paper, the importance of pricing strategy for enterprise, the influence of pricing model and pricing target on the pricing strategy, the advantages and disadvantages of the pricing cost-oriented model were analyzed. The constitutes and influence factors of a new pricing model which adapt to today＇ s market economy were expatiated, Considering the enterprise＇ s pricing model and pricing target, an appropriate pricing strategy was put forward.
出处
《中国兽药杂志》
2007年第6期51-53,共3页
Chinese Journal of Veterinary Drug
关键词
定价
成本导向定价
需求导向定价
竞争导向定价
定价策略
定价模式
定价目标
pricing
cost-oriented pricing
demand - oriented pricing
competition-oriented pricing
pricing strategy
pricing model
pricing target
