网络广告问题探析

On the Web Advertisement

网络广告作为区别于传统媒体广告的一支新生广告媒体的代表,正在不断壮大和完善,并且广受赞誉.网络广告拥有众多传统媒体广告无法比拟的优点,且已经受到众多用户的青睐.网络广告的核心是网络广告的策划,只有经过工作人员精心的策划,才能将网络广告的效果完美地表现出来,最终达到最大程度吸引消费者的目的.作为一个新生事物,网络广告由于自身缺陷和相关法律的不完善,还存在许多问题,这就需要政府和监管部门加强网络建设,加大监管力度,以促进网络广告的健康快速发展.

As a representative of the new modes of advertisement, web advertisement different from the traditional one on the media is greatly praised for its incomparable advantages and embarks on further development. The core issue of web advertisement is how to make a successful design, which will determine its effect and the possibility to attract the customers. On the other hand, there are still many problems to solve due to its own shortcomings and the flaws of relevant laws, which calls for stricter supervision from governmental departments to ensure the healthy development of web advertisement.