摘要
从包装设计的原则入手,提出商品包装不仅需要强大的视觉冲击力来抓住人们的视线,同时还需要十足的创意让消费者在看见包装之后进一步完成理解、记忆、心动和行动这一系列动作。结合实例说明包装设计的创意突破点以及创意表达方法。
The points of breaking though and expression of originality was explained with ensamples. It was put forward that commodity packaging not only needs visual impacts to tackle the sight of people, but also needs veriest originality to let consumer complete the serious actions of understanding, memory, heart moving, and action.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第6期139-140,155,共3页
Packaging Engineering
关键词
包装设计
创意
创意表达
packaging design
originality
expression of originality
