摘要
从商品包装的心理功能、心理策略、消费者的心理要求等方面,论述消费心理对包装设计的重要性。从而提高包装设计在色彩、造型、材料工艺等方面的正确定位。应用好消费心理将成为商品生产、包装、销售的重要策略。
The importance of consumer psychology was discussed from psychology effect, psychology strategy, and the psychology requirement of consumers. The purpose was to help the correct positioning of color, appearance, and design. It was put forward that good application of consumers＇psychology would become more and more important in merchandise production, packaging, and marketing.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第6期187-188,191,共3页
Packaging Engineering
关键词
包装
销售策略
消费心理
package
marketing strategy
consumer psychology
