大连节庆旅游的SWOT分析及发展建议

SWOT Analysis and Developing Suggestion on Dalian Holiday Tourism

大连市的节庆旅游发展较早、项目繁多,但发展中仍存在一些问题。依据SWOT分析法剖析,可以发现大连节庆旅游项目:既有其独特的城市形象、良好的旅游业发展空间、得天独到的自然环境等良好优势,也存在着建城历史短、文化底蕴薄;缺少专业策划人才等劣势。同时,也发现具有很好地发展机遇。为全面提升大连节庆旅游水平,在发展对策方面应注重依托城市形象,充分体现"浪漫之都";主打独特的沙滩文化,开拓市民空间;培养专业节庆人才,形成动态空间辐射;开发旅游淡季产品;提高大连节庆旅游知名度。

Holiday tourism in Dalian developed early with a variety of tour items. However, SWOT analysis shows that the items of Dalian holiday tourism contain both advantages and disadvantaged. The advantages are peculiar city image, perfect developing space for tourism, unique natural environment, etc.; the disadvantages are as follows： the city history short, cultural deposit unsubstantial, and planning talents in tourism absent. On the other hand, the analysis indicates that Dalian has a good developing opportunity. Thus, in order to increase the standard of Dalian holiday tourism, we should take some measures such as displaying the image of romantic city, building the particular ＂sand beach culture＂, developing civil space, training professional talents for holidays, and forming dynamic space radiation. In addition, we can develop tour products in slack season and increase the reputation of Dalian holiday tourism.