摘要
企业识别系统(简称CIS)是企业发展的重要战略之一。高校教育市场的竞争日趋激烈,加强地方高校形象策划,建立地方高校CIS,应该成为地方高校发展的重要战略选择。本文对地方高校导入CIS的必要性、高校CIS建设的内涵、及地方高校CIS建设中需要注意的问题展开论述。
CIS is one of the significant strategies for enterprise development. With the increasingly fierce competition in the college market , a design and establish a college CIS. significant strategy of college development should be to boost the college image This paper discusses the necessity to introduce CIS into local colleges or universities, the connotation of College Identity System（CIS）and some problems that should be noticed.
出处
《福建教育学院学报》
2007年第4期55-57,共3页
Journal of Fujian Institute of Education
关键词
地方高校
形象
CIS
local colleges or universities
image
CIS
