摘要
文章首先从名词化的定义出发,总结了系统功能语言学对于名词化的认识和界定。着重从认知的角度,阐述名词化的哲学基础,利用范畴论、图形-背景理论、象似性原则及经济原则来探讨名词化产生的深层的认知根据,并且引用具体的广告语实例来论证名词化通过反映上述认知原理在广告语篇中的重要作用。广告语篇中的名词化是其最重要的特点之一,通过焦点转移和内容的突显,更加强了其劝诱的功能。
After a summary of the conceptual knowledge of nominalization by systemic- functional linguistics, this paper mainly takes the cognitive approaches, illustrating the philosophical ground of nominalization and uses following theories ： category, figure -grounding theory . iconicity.and economy principle to analyze nominalization in English advertising discourse. Nominalization has a great effect on persuading the potential customers.
出处
《科技信息》
2007年第15期165-165,115,共2页
Science & Technology Information
关键词
名词化
范畴化
图形-背景理论
象似性
经济原则
隐喻
nominalization
categorization
figure - grounding theory
iconicity
economy principle
image schema
