摘要
bauma 2007落幕已半月有余，中国工程机械企业组团在展会上形成的世界影响力达到了前所未有的高度，这让参与其中的中国企业体会到了世界工程机械舞台的诱惑与刺激，“国际化”的梦想似乎已经照进了现实，不少企业感到“品牌国际化”指日可待、就在眼前，甚至已身临其境！
“Internationalization”is a popular word in China today,and it's even joined the construction industry.Now,we can find it in every fileds such as trade journal,network etc.Some times just like taking a visit abroad,making a cooperation among nations,in praise of products overseas etc,they are all dressed in the name of“internationlization”. But when we investigate the cognitive degree of“brand internationlization”,we'll find that the domestic enterprises are still hazy about the concept that how to define it.If we really want to start the stratagem of brand internationlization, making a accurate cognition will be the first step.
出处
《工程机械与维修》
2007年第6期63-66,46,共4页
Construction Machinery & Maintenance
