摘要
校友是高校的宝贵资源,其捐赠对母校的发展起到了重要作用,高校应将校友视为高校筹资的主要对象;由于校友与母校存在着特殊的情感关系,其捐赠动因相对于其他社会捐赠有一定的独特性;高校应针对校友设计出明确、具体、具有吸引力的筹资项目供校友选择,充分挖掘校友的捐赠潜力。
Alumni is precious resources for university, the donation from them role in the development of home university. University should regard its alumni as plays an important the most important fund-raising target group. Due to the special affections between the alumni and their Alma Maters, the motive of their donations is unique from other social donations. Therefore, colleges should figure out specific, detailed and attractive fund-raising projects for alumni to choose, aimed to tap the potential of alumni＇ s donations.
出处
《辽宁教育行政学院学报》
2007年第5期67-69,共3页
Journal of Liaoning Educational Administration Institute
关键词
校友
捐赠动因
筹资项目
Alumni
Donation motivation
Fund-raising project
