谁的责任、向谁负责、负什么责任——浅议媒体社会责任的概念及特点

Whose Responsibility? What Responsibility? To Whom it Should be Responsible——Random Thoughts About the Concept and Chareteristics of the Responsibility of Media Society

本文从责任主体、责任相对方,责任内容以及责任的性质等四个方面,对媒体社会责任的概念及其特点进行了比较全面的考察,力求对媒体社会责任的本质特征有比较准确全面的把握,在此基础上为媒体社会责任划出一个合理的边界来。

The present endeavor is to investigate thoroughly the concept and characteristics of medium social responsibility from four facets, the subject, the object, the content, and the nature. The study is conducted to gain a relatively accurate and comprehensive understanding of the intrinsic quality of medium social responsibility and set up a reasonable boundary for medium social responsibility.