南京市工人阶层体育消费倾向的特点分析

Characteristic Analysis of Sports Expense Tendency about Worker Social Strata in Nanjing

通过对阶层理论、体育消费的内涵及其特点、体育消费的影响因素的综合分析后,对南京市工人阶层的阶层特点及其体育消费倾向进行分析,认为在实物型体育消费方面,由于各个行业和不同性质单位类型的工人阶层各自的工作环境、生活环境、收入水平、闲暇时间相对来说有着较大的不同,对于不同的实物型体育商品的需求不同。在参与型体育消费方面,工人阶层参与型体育消费数量一般,经常性消费人群比例很小,而偶尔消费的人群比例也不大。

Through the analysis to the influence factors about the social stratum theory, the sports expends the connotation and its the characteristic, the sports expend, the article thinks in the aspect of material object sports expense, because there have much difference among worker social stratums whose working conditions, the living conditions, the income level, the leisure time, the worker social stratum are different regarding about material object sports commodity demand. In the aspect of participation sports expense, worker social stratum regular expense crowd proportion very small.