我国茧丝绸业的SWOT分析——蚕农视点

SWOT Analysis of Silk Industry in China —— Viewpoints from Sericultural Farmer

应用SWOT分析方法,充分考虑了我国茧丝绸业目前的发展水平和贸易环境,涉及了反倾销、产业化以及市场营销等课题。并以蚕农的利益为出发点,对政府、公司、农户三个主体提出了建议,认为茧丝绸业产业化发展应当通过吸收与发展先进技术与管理方法,确立和规范现代化市场规则,循序渐进、稳步发展。

This paper applies SWOT method, considers the development level and trade environment of Chinese sericulture, and explores fields such as anti-dumping, industrialization and marketing. Taking sericultural farmers＇ welfare as point of departure, this paper presents suggestions for policy makers, firms and households, and finally concludes that the industrialization of silk industry should be realized via absorbing and ameliorating advanced technique and management, establishing and institutionalizing market rules.