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大用户放开后电力营销策略 被引量:9

Sales strategies in the opened wholesale market
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摘要 根据国际上的电力改革经验,说明发电侧与售电侧双向开放,构建多买多卖的市场格局,是电力市场建设的一个普遍规律。介绍用户侧自由竞争的市场前提条件,强调售电环节应大力发展售电公司,以便加强大用户与发电商之间的联系。描述国际上售电公司定价和规避风险的策略,并以实例深入阐述售电公司如何根据用户的偏好来提供合身定制的差别化产品。结合我国电力市场发展的实际,对我国售电侧市场的建设提出建议意见。 According to international experiences of power sector reforms, opening generation and sales markets in parallel, thus enabling multi-buyer/multi-seller interaction, is a common development trend. The market preconditions necessary for a functioning competition on the sales side were' analyzed, and it was pointed out that it is important to introduce sales companies who connect professionally large customers and generator companies. The pricing and hedging strategies of sales companies were described in detail. Concrete examples were given to explain how sales eompanies can develop customized and differentiated products according to customer preferences. Finally, taking consideration of situation in China, the suggestions for developing the wholesale market in China were proposed.
作者 李锋 何洋
出处 《中国电力》 CSCD 北大核心 2007年第6期56-60,共5页 Electric Power
关键词 售电侧市场 定价策略 市场风险 产品差别化 sales market pricing strategy market risk customized product
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参考文献3

  • 1European Energy Exchange. Product information power [EB/OL]. [2007-01-30] http://www.eex.de.
  • 2张显,王锡凡.电力金融市场综述[J].电力系统自动化,2005,29(20):1-9. 被引量:74
  • 3European Transmission System Operators. Current state of balance management in Europe [EB/OL]. [2004-4-8] http://www.etso-net. org/upload/docu ments.

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