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基于点击流的电子商务企业客户关系管理

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摘要 电子商务企业要想赢利,对客户的关系管理显得尤为重要,而基于点击流的客户分析,可以帮助企业更好地做好客户关系管理,从而成功地找到潜在客户,保持最有价值客户和获取新客`户,使企业获得丰厚的利润。
作者 袁彩金
机构地区 河海大学商学院
出处 《江苏商论》 北大核心 2007年第6期43-44,共2页 Jiangsu Commercial Forum
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