新世纪北京儿童图书出版考察

An Investigating Approach to the Publication of Children's Readings in Beijing

新世纪以来,北京儿童图书出版迎来了新的发展,北京各家出版社都看好越来越大的儿童图书市场,纷纷瞄准了儿童图书的出版,于是原来少儿图书出版这块蛋糕主要由几家专业少儿社来切的局面被打破,而代之以群雄奋起。具体来说,新世纪北京童书出版主要呈现四种特点:一是在商业化语境下也走向了市场运作的道路,童书出版与传媒炒作亲密结合;二是经典童书的重复出版而原创童书出版不足;三是童书出版与家庭教育、学校教育密切结合;四是在多元化中逐渐走向儿童本位。

Before the 21st century, children＇s readings were published only by several children presses. Now the market of children＇s readings publication is getting popular with all presses in Beijing,thus the publication has greatly developed. In the new century, the publication in Beijing is characterized by ：a）the market operation in the context of commercialization; b）repetitive publication of classical children＇ s books with inadequacy of original ones; c） integration of the publication with family and school education;and d）children self in the pluralistic context.