高校学报读者及读者群的开发

Development of College Journal Readers and the Group of Readers

高校学报作为传播信息和学术科研成果的载体及工具,注定了读者的特定性和专业性。和一般刊物的读者相比较,高校学报读者具有高层次、小众化、阶段性、二重性等特点。他们阅读学报的动机绝大多数是为了满足工作需求以及自身发展的需要。针对这些特点,学报读者群的开发应从强化读者意识、突出学报特色、提高学报学术品位、开发潜在读者等方面去努力。

College journal, as the carriers and tools of dissemination of information and academic and scientific research, determines the specificity of its readers and professional. Compared with general readers, college journal readers have the characteristics of high level, minority, stage, and duality. The motivation that they read the journal is that mostly to meet the needs of their work and enhance their own needs of development. Facing these, for the development of readers, we should enhance the reader＇s consciousness, intensify journal＇s special feature, advance the journal＇s academic status and develop the latent readers.