基于战略管理视域的广播电视体制创新研究

A Research of Systematic Creation of Broadcast and Television Enterprise from the Perspective of Strategic Administration

本文从战略管理的视角,运用产业组织的策略性行为理论和核心能力战略管理理论等,探讨基于全球化背景下产业驱动的中国广播电视市场重组过程中,行业体制与市场力量的相互作用,并结合“公共领域”理论分析广播电视公共模式的必要性。

This paper, from the perspective of strategic administration, employs the enterprise organization tactic theory and tactic administration theory to discuss the interplay of enterprise system and market influence in the process of restructure of Chinese broadcast and television market in the background of globalization, and uses the public field theory to analyze the necessity of public television pattern.