旅游文化附会初探——以广西旅游文化为例

A discussion on attachments of tourism and cultural traditions——a case study of Guangxi

我国旅游文化具有附会的特点.人类的主观创造和社会政治、经济、文化因素是形成旅游文化附会的原因,我国旅游文化附会具有普遍性、功利性、地域性、传统性等特点.目前旅游文化附会存在内容的不真实性和非科学性、片面追求经济效益、人造节日泛滥、“名家故里”之争愈演愈烈、红色旅游褪色或变色、民族文化生态退化的问题.广西旅游存在相似而附会、少数民族民俗文化附会、字音相近而附会、名人而附会等旅游文化附会现象.坚持辨证的态度,从加强政府的宏观管理、提高旅游从业人员和旅游者的文化修养、注重文化的空间性、时间性规律等方面可科学解决附会出现的问题.

The typical characteristics of the attachment of tourism and cultural traditions exist in China. The main causes lie in the interactions between human＇s subjective creation and the factors of social politics, economy and culture. Although the characteristics of the attachment of China＇s tourism and culture manifest in generality, fame and money, locality and traditionalism. There raise the unrealistic and unscientific facts, purely benefit pursuit, floods of the artificial tourism festivals, the puzzles of the true famous figures＇ homelands, the falseness of the revolutionary tourism and degeneration of the ethnic cultural creature. Guangxi＇s attachments of the tourism and cultural traditions have the phenomena of similarity, folkways and conventions of the minorities, close pronunciations and characters, famous figures, etc. Adhere to the dialectical attitude, and scientifically seek for the solutions to the arisen issues of the related attachments must reach the goals of strengthening government macro-management, improving qualities of the tourism staff and tourists, paying special attention to the cultural time-space rules.