地方高校校园文化品牌的创建与提升

ON CREATING AND PROMOTING CULTURAL BRAND IN LOCAL COLLEGES

校园文化品牌是高校参与市场竞争最犀利的武器。对承担较大市场竞争压力且迫切需要创建和提升校园文化品牌的地方高校而言,将校园文化品牌定位于创新文化、在内铸品质和外树形象中实现品牌,以及通过完善发展校园文化品牌的机制来提升品牌等等,是其摆脱压力并增强自身市场竞争力的可行策略。

The creation of culture brand is the best means to help the college take part in the competition of higher education. To a local college that has more pressure and eager to create the culture brand of its own, it can throw offthe pressure and win the competition by creating some culture brands which fix on innovation and be realized by possessing the features of innovation and opening to the public with the help of creating the brand and perfecting conditions.