需求链管理：基于市场导向的SCM

Demand Chain Management:Market Orientation Based on SCM

传统供应链管理模式的缺陷在于过分关注效率,而忽视了匹配市场需求的有效性。在技术条件日益成熟的背景下,基于市场导向的供应链创新模式,需求链管理应运而生。需求链管理和传统的供应链管理在管理重心和管理模式等方面存在着明显区别。需求链的典型活动包括市场信息的获取、市场信息在所有需求链成员之间的分享,以及基于顾客价值的需求链整体对于市场信息的响应。

Traditional supply chain management is criticized for its disproportionate emphasis upon efficiency, neglecting the focus on meeting market demands. In the context of relevant technology development, DCM emerges as actually market - oriented innovative supply chain management. DCM and traditional SCM are significantly different in terms of focus and management mode. The typical activities involved in DCM are： generation of market intelligence, sharing of market intelligence across all chain members, and customer value based responsiveness of the chain as a whole to market intelligence.