不确定性定位与中小企业的成长战略

Uncertain-Positioning and SME's Strategies

不确定性定位是企业面对不完全信息和不确定性的市场时,自觉地容忍和利用不确定性,通过适应性调整的方式,获得利益并且确立企业能力边界的定位。不确定性定位和波特的定位理论相比,在前提、过程、目标、条件等方面存在明显的差异。对于初始资源条件缺乏,同时能够容忍较高不确定性的中小企业,不确定性定位是其适宜的成长战略。

Faced with the uncertainty in information and market , enterprise need develop a kind of uncertain pesitioning in their strategy - making. In this way many enterprises succeed in terms of speed, flexibility, integration, and innovation. Uncertain - positioning is different from M. E. Porter＇s positioning theory in many aspects that is especially suitable to small and medium sized enterprises （SMEs） .