发展营销型农业企业是构建农产品现代流通体系的关键环节

The Role of Marketing-driven Agricultural Enterprise in Building Modern Agricultural Circulation System

农业龙头企业是农产品现代流通体系的重要主体成分,而营销型农业龙头企业对农产品流通的带动作用更为突出,因此,要大力发展营销型农业龙头企业。从营销型农业企业的概念、特征出发,提出了营销型农业企业的判别方法,以及发展营销型农业企业的对策。

Leading agricultural enterprises constitute the major component of modem agricultural product circulating system, in which the marketing- driven agricultural enterprises play a more significant role. In terms of its concept and characteristic enterprise, the paper proposes the method of identifying and building this type of enterprises.