摘要
国际旅行社业竞争力的评价是旅游产业国际竞争力评价的一部分。基于竞争力影响因素的基本理论,从资源实力、资源利用效率、资源利用效果及市场开发能力四个方面对我国省级区域国际旅行社业竞争力进行评价与比较。详细分析福建省的国际旅行社业在每一分项指标的竞争力和综合竞争力,指出了其在发展中存在的问题及其提升措施。
Competitiveness evaluation on international travel agency is an important part of evaluating international tourism competiveness. In views of the elements affecting competitiveness, the paper presents the evluation and comparasion on the competitiveness of Chinese provincial international travel agency in terms of resource capaclty, utilizing eflqciencey and effect, market development, etc. In the case of Fujian Province, it presents a detailed analysis on the existing problems against the competitiveness and core competence of the local international travel agencies with regard to every index concerned.
出处
《商业研究》
北大核心
2007年第7期204-208,共5页
Commercial Research
基金
福建省科技厅软科学课题
题目:福建省入境旅游市场开发研究
项目编号:2005R005.
关键词
旅行社业
竞争力
评价
福建省
travel agency
competitiveness
evaluation
Fujian Province
