摘要
在当前图书市场竞争十分激烈的态势下,科学地策划选题显得尤为重要。本文以《中学地理复习考试地图册》为例,从选题的确立、精心编制和培育市场等几个方面论述了出版社应如何发挥优势、明确定位、抓住机遇、树立品牌,以创造效益。
It is important to scientifically design and select topic for books in the current competitive condition of books market. Taking Geography Review and Examination Atlas for High School as an Example, this paper discussed how to expand the advantages, clearly orientate, grasp the chances, build up brands and create benefits from the following aspects： topic selection, aborative compilation, and market cultivation.
出处
《测绘与空间地理信息》
2007年第3期180-181,184,共3页
Geomatics & Spatial Information Technology
关键词
中学地理
考试地图册
选题策划
实施
high school geography
examination atlas
topic selection and design
implementation
