关于加强铁路客货运产品市场营销的探讨

Exploration of Strengthening Marketing of Railway Passenger and Freight Transport Service

针对目前铁路客货运产品的营销中存在的种种问题，提出了加强铁路客货运产品市场营销的构思：１．树立市场营销观念；２．建立健全营销组织；３．制定正确的营销战略和策略；４．加强营销服务；５．加强销售管理。

In accordance with the existing problems in the marketing of railway passenger and freight transport service, the author put forward assumptions of marketingof railway passenger and freight transport products.They are::1)building up marketing concept;2)establishFing and improving marketing organization;3)working out correct marketing strategy and measures;4)strengthening marketing serive;and 5)strengthening marketing mangement.