案例教学法在医药市场营销学教学中的应用

The Application of Cases Pedagogy in Medicine Marketing Teaching

案例教学法在医药市场营销学教学中占有重要地位,是提高学生实践能力的主要途径。在教学实际中,应精选案例,学生积极参与,教师进行正确组织引导。

Case -teaching method, which is the primary method to improve students＇practice ability, plays a crucial role in teaching marketing. The teacher should choose case seriously, encourage students to take part in actively, and guide them properly.