摘要
客户关系管理已经成为当今企业关键性的竞争工具和获取利润增长的有效途径。通过客户关系管理,企业可以有效降低成本,挖掘长期以来被企业所忽视的巨大利润金矿,大幅度提升企业盈利水平和竞争能力。
Customer relationship management becomes the enterprise critical in the nowadays competition implement and gains the effective approach that profit increases. By customer relationship management, enterprise can cut clown the cost of production effectively, excavate the enormous profit that was ignored by enterprise for a long time, and improve enterprise profit and competiton capacity.
出处
《山西广播电视大学学报》
2007年第5期54-55,共2页
Journal of Shanxi Radio & TV University
关键词
客户关系
客户关系管理
帕雷托定律
客户识别
客户价值
流程重组
customer relationship
customer relationship management
paleituo law
customer identification
customer value
technological process reorganices