客户关系管理问题及对策研究

Study of the Countermeasure and Problems on Customer Remlatinship Manegemdnt

客户关系管理已经成为当今企业关键性的竞争工具和获取利润增长的有效途径。通过客户关系管理,企业可以有效降低成本,挖掘长期以来被企业所忽视的巨大利润金矿,大幅度提升企业盈利水平和竞争能力。

Customer relationship management becomes the enterprise critical in the nowadays competition implement and gains the effective approach that profit increases. By customer relationship management, enterprise can cut clown the cost of production effectively, excavate the enormous profit that was ignored by enterprise for a long time, and improve enterprise profit and competiton capacity.