重庆诗仙太白酒业集团营销渠道博弈分析

Gambling Analysis for Marketing Channel in Chongqing Shi-xian-tai-bai Wine Group

本文对重庆诗仙太白酒业集团的营销渠道构建进行了科学的分析及研究,并运用博弈理论的相关知识得出总的销售渠道利润在合作博弈时比非合作博弈大的结论,及总利润的协调分配方案．从而为重庆诗仙太白酒业集团构建合理的营销渠道提供了数学理论依据．

Through scientifically analysis and researched for the marketing channel of Chongqing Shi-xian-tai-bai Wine Business Group, this article obtained the conclusion by using gambling theory： the marketing channel profit is larger by cooperation gamble than by non-cooperation gamble and coordinated assignment plan for Overall Profit. Thus, we provided mathematics theory for constructing the reasonable marketing channel.