“荣辱观”视角下的运动员公众形象探讨

On the Public Image of Athletes from the Perspective of "Honor Concept"

运用理论综述的方法,结合“八荣八耻”的社会主义荣辱观,对运动员如何树造良好的公众形象进行探讨,阐述了运动员树立良好公众形象的目的及时代意义。针对当前运动员公众形象存在的“失范”问题,指出体育运动员不仅要提高运动技术水平,更要注重加强个人素质的修养,用社会主义荣辱观来培养自身的世界观、人生观和价值观,树立新一代中华体育健儿的良好形象。即将到来的2008北京奥运会,是展示运动员良好公众形象的舞台,更是展示中华民族的传统美德、悠久灿烂的历史文化、勇于拼搏与锐意进取的民族精神的舞台,树立良好的运动员公众形象,就显得尤其重要。

By means of theoretical overviews, this paper, from the perspective of the socialist honor concept of “eight glories and eight disgraces”, expounds ways and purposes of athletes＇ establishing nice public image and its significance. In view of “misconduct” of current athletes, the paper points out that athletes should, besides improving their athletic skills, pay greater attention to the cultivation of their personal qualities and world outlook and values, and in this way, build a good image of Chinese athletes. This is of great importance, especially with the approach of 2008 Bei-jing Olympics, which is no doubt a stage to show Chinese athletes＇public image and to display Chinese traditional virtues, brilliant culture and forg-ing-ahead spirit.