市场主导型发展模式对旅游地居民心理的影响——以云南楚雄彝族自治州黑井镇为例

Quantitative Analysis of the Market-Oriented Development Model to the Residents' Psychological Influence of the Tourism Destination——A Case Study of Heijing Town,Chu Xiong Yi Autonomous Region,Yunnan

旅游经济发展模式在一定程度上决定着目的地旅游业发展的趋势,不同旅游经济发展模式下的旅游地发展会出现不同的问题且目的地居民会呈现出不同的心理状态。在对黑井镇居民对于当地旅游业发展的态度与感知等心理进行问卷调查与访谈的基础上,采用SPSS11.0软件对调查数据进行分析,并最终指出市场经济发展模式运作下的黑井镇旅游业在发展中存在的问题及解决的关键。

The development model of tourism economy can influence the development trend of tourism destination to some extent, and the tourism destinations development in different development model of tourism economy can create various problems and the residents of tourism destination may present different psychology conditions. On the basis of questionnaire survey and face - to - face interview about the residents＇ tourism perception and attitude towards Heijing Town, this paper analyzes the survey data by using the SPSS11. 0, and points out the problems existed in Heijing Towm during the process of tourism development under the market - oriented development model and finally discussed the solution to the problems.