酒店核心竞争力的模糊综合评价及其应用

Fuzzy Comprehensive Evaluation and Application of the Hospitality's Core Competition

核心竞争力是酒店在激烈的市场竞争中确保生存、战胜对手、获得持久发展的关键。利用模糊评价方法(fuzzy comprehensive evaluation,FCE),建立酒店核心竞争力评价指标体系和模糊综合评价模型,从定量和定性相结合的角度对酒店核心竞争力进行综合评价,为酒店管理者提供科学有效的经营决策依据,使酒店获得可持续发展动力。

In the fiercer market competition, the hospitality＇s core competition determines the enterprises＇ survival. It is also the key to overcome rivals and obtain sustainable development. The paper uses the theory of fuzzy comprehensive evaluation to construct the system of core competition index assessment. Then from the angles of quantitative analysis and qualitative analysis, it makes a comprehensive evaluation on the hospitality＇s core competition, which provides the theoretical basis for the effective management strategies and promotes its sustainable development power.